Privacy Policy Effective Date: April, 2026

Speedway Riders NYC™ (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, protect, and process your personal data when you visit or use our website www.speedwayridersnyc.com (the “Site”), purchase products (electric scooters, e-bikes, and related accessories), interact with our services, contact us, or visit our physical locations.

This policy applies to all visitors, customers, and users of the Site, regardless of location. By accessing or using the Site, making a purchase, or providing us with information, you consent to the practices described here. If you do not agree, please do not use the Site.

We operate as an e-commerce retailer of electric scooters and e-bikes from top brands (e.g., Segway, Dualtron, Kaabo, Hiboy, NAVEE, and others), with physical showrooms in New York (including Queens) and other locations. We comply with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA), other U.S. state privacy laws, and the EU/UK General Data Protection Regulation (GDPR) where relevant for international users.

1. Information We Collect

We collect the following categories of information:

A. Personal Information You Provide

• Identity Data: Name, username, date of birth (if provided), or other identifiers.
• Contact Data: Billing/shipping address, email address, telephone number.
• Financial and Transaction Data: Payment card details or bank information (processed securely by third-party providers; we do not store full credit/debit card numbers), purchase history, order details, and financing information.
• Account Data: If you create an account or register, we collect login credentials, preferences, and saved addresses.
• Communications Data: Information from contact forms, customer support inquiries, reviews, surveys, newsletters, or event registrations.
• Sensitive Information (if applicable): Limited to payment data or health-related data only if voluntarily provided (e.g., for accessibility requests). We do not knowingly collect sensitive data like racial or ethnic origin unless required by law.

B. Automatically Collected Information

When you visit the Site, we automatically collect:

• Device and Usage Data: IP address, browser type/version, operating system, device type, language preferences, referring URLs, pages viewed, time spent, and clickstream data.
• Location Data: Approximate geographic location (city/country level) derived from IP address.
• Cookies and Tracking Technologies: See Section 7 below.

C. Information from Third Parties

We may receive data from:

• Payment/financing partners (e.g., Affirm, Klarna, or similar “buy now, pay later” providers).
• Shipping carriers (e.g., FedEx, UPS).
• Analytics and advertising partners (e.g., Google, Meta).
• Social media platforms if you log in or share content.

2. How We Collect Your Information

• Directly from you (forms, checkout, emails, phone, in-store).
• Automatically via cookies, pixels, web beacons, server logs, and similar technologies.
• From third-party service providers and business partners.

3. How We Use Your Information

We use your data for the following purposes (and legal bases where GDPR applies):

• To fulfill orders and provide services: Process payments, ship products, manage financing, handle returns/exchanges (contract performance).
• Customer support and communications: Respond to inquiries, send order confirmations, updates, or administrative notices (contract/legitimate interests).
• Marketing and promotions: Send emails about products, sales, events, or newsletters (with your consent where required; you can opt out anytime).
• Improve our Site and business: Analyze usage, personalize experience, develop new products/features (legitimate interests).
• Security and fraud prevention: Detect and prevent fraud, abuse, or illegal activity (legitimate interests/legal obligation).
• Legal compliance: Respond to law enforcement, court orders, or regulatory requirements.
• Analytics and advertising: Understand user behavior and serve relevant ads (consent where required).

We do not use automated decision-making or profiling that produces legal or significant effects without your consent.

4. How We Share or Disclose Your Information

We do not sell your personal information for monetary compensation. We may share it as follows:

• Service Providers: With trusted third parties who perform services on our behalf (e.g., payment processors, hosting providers, email service providers, data analytics firms, marketing platforms). These parties are contractually obligated to protect your data.
• Shipping and Logistics Partners: Name, address, and contact details with carriers (e.g., FedEx, UPS) for delivery.
• Financing Partners: Information required for financing options (governed by their privacy policies).
• Affiliates and Business Transfers: With our corporate affiliates or in the event of a merger, acquisition, or sale of assets.
• Legal and Compliance: When required by law, subpoena, government request, or to protect our rights, safety, or property.
• With Your Consent: For any other purpose you explicitly approve.

California Residents (CCPA/CPRA): In the past 12 months, we have collected and may have shared the categories of personal information listed above with service providers for business purposes. We have not sold personal information.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies for essential Site functions, analytics (e.g., Google Analytics), advertising, and personalization.

You can manage cookies via your browser settings or our cookie consent banner (if implemented). For details, please see our separate Cookie Policy (link it here if you create one). We honor Global Privacy Control (GPC) signals where applicable.

6. Data Security

We implement reasonable technical and organizational measures (e.g., encryption, secure servers, access controls) to protect your data. However, no system is 100% secure. Transmission of data over the internet carries inherent risks, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined (e.g., order fulfillment, legal obligations, or legitimate business needs) or as required by law. When no longer needed, we securely delete or anonymize it.

8. Your Rights and Choices

Depending on your location, you may have the following rights (free of charge, subject to verification):

General Rights (All Users):

• Access, correct, or delete your personal data.
• Opt out of marketing communications (unsubscribe link in every email).
• Withdraw consent where processing is based on consent.

California Residents (CCPA/CPRA):

• Right to know what personal information we have collected, used, shared, or sold.
• Right to delete.
• Right to correct inaccurate information.
• Right to opt out of the sale or sharing of personal information (we do not sell, but use this link if applicable: [Do Not Sell or Share My Personal Information] – add a prominent footer link).
• Right to limit use of sensitive personal information (if applicable).
• Right to non-discrimination for exercising rights.

Submit requests via email or our dedicated form (to be created). We respond within 45 days (extendable).

GDPR/International Users (EU/UK/Other):

• Rights to access, rectification, erasure, restriction, portability, and objection.
• Right to lodge a complaint with your local data protection authority.

How to Exercise Rights: Email us at the address below with your request and verification details. We may need to verify your identity.

9. Children’s Privacy (COPPA)

Our Site is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn we have collected such data, we will delete it promptly. Parents can contact us to review or delete their child’s information.

10. International Data Transfers

We are based in the United States. If you are outside the U.S., your data may be transferred to and processed in the U.S. (which may have different privacy standards). We use appropriate safeguards (e.g., Standard Contractual Clauses for GDPR) where required.

11. Third-Party Websites and Services

Our Site may link to third-party sites (e.g., manufacturer pages, financing partners). We are not responsible for their privacy practices. Review their policies before providing data.

12. Changes to This Privacy Policy

We may update this policy periodically. We will post the revised version with a new “Effective Date.” Continued use of the Site after changes constitutes acceptance. We encourage you to review it regularly.

13. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or your data:

Speedway Riders NYC™ 82-15 Queens Blvd Queens, NY 11373 United States

Email: privacy@speedwayridersnyc.com] Phone: 203-939-7170